Our Beloved Client
Make MyBeach Day
A coastal brand and website as effortless as the beach days they create.
Client
Make My Beach Day
Location
Naples, Florida
Services
Brand, Website, SEO, Edge Security
Visit
(01)
The Brief
Make My Beach Day sets up styled beach days along the Naples shoreline. Chairs, shade, towels, and a stocked cooler are in place before guests arrive and cleared away after they leave.
The service is calm and polished, so the brand had to feel the same way. The website also had to do the practical work of a local hospitality business: explain each package clearly, show the occasions the team plans for, and make booking simple from a phone.
(02)
Brand Identity
The identity starts with the name. A stacked "make. my. beach day." wordmark gives the brand an editorial voice that holds up at every size, from the website header down to the browser tab.
The visual identity draws on the Gulf at golden hour: sea blue, pale sky, warm sand, and a deep navy anchor. Fraunces sets the headlines, Sacramento adds a handwritten accent, and Poppins keeps packages and details easy to read.
(03)
Digital Experience
The website opens on sunlit video and one line: The Art of the Perfect Beach Day. Cabana stripes, generous white space, and full-bleed photography then lead visitors from inspiration to the four packages, the occasions the team plans for, and booking.
Every layout was designed for the phone first, so packages, add-ons, and the booking button are easy to use on a small screen.
(04)
Search and Content
Dedicated pages for beach setups and celebrations are written for the way people search in Naples, on a technical SEO foundation of structured data, clean URLs, and fast pages. Seven in-depth guides answer the questions guests ask before they book.
- 01A guide to the best beaches in Naples for a beach setup→
- 02The best time for a Naples sunset setup→
- 03Planning a Naples beach proposal that feels seamless→
- 04How to plan a Naples bachelorette beach day→
- 05Naples beach birthday ideas for every age→
- 06Beating the heat on a Naples beach: shade, timing and the Gulf breeze→
- 07What to bring to your Naples beach setup→
(05)
Speed and Security
The original site ran on WordPress behind a host that was quietly failing: before launch, five of eight test requests timed out, and nothing reported it. We rebuilt the site as fast static pages on Cloudflare, served from the network edge close to each visitor.
Edge protection now stands in front of every page. Automated scrapers and fake browser traffic are turned away before they reach the site, while real guests pass straight through to the booking form.
5 of 8
test requests timed out on the previous host before launch
8 of 8
answered after the move to Cloudflare, each in under a quarter of a second
Day one
edge protection enforcing from launch, with automated traffic stopped at the door
(06) The Outcome
Light. Styled. Effortless.
Make My Beach Day now has a brand, a fast and protected website, and a content library that work together, with a clear path from the first visit to a booked beach day.
Your brand, next