Our Beloved Client
SenuriAcupuncture
A brand and website as calm, considered, and personal as the care inside the studio.
Client
Senuri Acupuncture
Location
Chelsea, New York City
Services
Brand, Website, SEO, Edge Security
(01)
The Brief
Senuri is an acupuncture practice in Chelsea, founded by Puja Patel, DAc, L.Ac, PA-C, who spent a decade working as a Physician Assistant before opening her own studio. Care at Senuri is clinical in its approach and built around each patient.
Before launch, the practice had a single placeholder page inviting visitors to join a waitlist. Senuri needed a healthcare brand with the warmth of the studio itself, and a website that could explain a thoughtful, modern kind of care in a city full of choices, with a clear path to booking.
Studio photography by Sravya Balasa
(02)
Brand Identity
The identity is built around a single fluid line mark, paired with a fine, open "senuri" wordmark that feels quiet and assured at every size, from the website header to the browser tab.
The visual identity pairs deep bordeaux with cream, warm sand, and a soft clay rose. Swarsh Daisy sets the headlines and its italic carries the brand's gentler moments, while Inter keeps treatments, packages, and details easy to read.
(03)
Digital Experience
The website opens on slow, drifting linen and one line: Senuri is an acupuncture practice in New York City. Arched photography, a treatments carousel, and a quiet bordeaux palette then guide visitors through the practice, its treatments and packages, the conditions it supports, and booking.
All twenty-five pages share one design system, and every page reads as calmly on a phone as on a desktop, with booking one tap away in the header.
(04)
Search and Content
Twelve condition pages are written for the way people in Manhattan search for care, each with its own structured data, alongside a twenty-question FAQ and a clinic profile on every page that search engines and AI assistants can read. Clean URLs, a complete sitemap, and fast static pages complete the technical SEO foundation.
(05)
Speed and Security
Before launch, Senuri was a single WordPress page on shared hosting. We rebuilt the site as fast static pages on Cloudflare, served from the network edge close to each visitor.
Edge protection was in place before the new site went live. Automated scrapers and fake browser traffic are turned away before they reach the site, while patients pass straight through to booking.
25 pages
built from a single waitlist page, each with its own search title
25 of 25
pages ready in under a third of a second when we measured the live site
Day one
edge protection enforcing before the new site launched, with automated traffic stopped at the door
(06) The Outcome
Calm. Clinical. Ritual.
Senuri now has a brand, a fast and protected website, and a search foundation that work together, with a clear path from the first visit to a booked appointment.
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