Our Beloved Client
Westport WealthPartners
A website as steady and trustworthy as the advice behind it.
Client
Westport Wealth Partners
Location
Westport, Connecticut
Services
Website Design, Development, SEO, Analytics
(01)
The Brief
Westport Wealth Partners is a team of three wealth advisors, Matt Streif, Nick DiFalco and Scott Kelly, who serve business owners and families throughout Fairfield County, Connecticut and Westchester County, New York. Much of their work happens at the biggest financial moments in a client's life, like selling a company.
The partners needed a website that would feel as calm and dependable as a first meeting with them, explain each service plainly, and speak directly to the kinds of clients they serve. Every word also had to pass a financial compliance review before the site could launch.
Nick DiFalco, Matt Streif and Scott Kelly
(02)
Design System
Kali designed the site around open water: a sailboat on open water opens the homepage, and navy, white and a quiet burgundy accent carry through every page.
Gloock sets the headlines and Manrope sets the text, so long explanations of exit planning or estate planning stay easy to read.
Headlines · Gloock
Planning for the Moments That Change Everything
Text · Manrope
Selling a business. Stepping back from a career. Turning assets into income. Clear, readable type for every service and every kind of client.
(03)
The Launch Reel
When the site went live on November 6, 2026, we shared it on Instagram. Here is the launch, slide by slide.
(04)
Digital Experience
The site has a page for every service, a page for every type of client the team works with, and a bio for each partner, 25 pages in all, plus a privacy page.
Ten client pages speak to business owners, corporate executives, healthcare practice owners, technology founders, families and more, and the contact form lets a visitor choose which advisor to speak with.
(05)
Search and Analytics
Every page has its own search title and description, and structured data that tells Google and AI search tools who the partners are and what each service covers. The site is verified in Google Search Console and Bing Webmaster Tools, and new pages are sent to search engines the day they publish. That is the technical SEO foundation for the monthly work ahead.
Analytics follow a visitor's whole journey, from the page they arrived on to the form they sent, so the team can see which services and client pages lead to conversations.
(06)
Speed and Security
The site is custom-coded and served from Cloudflare's network, with HTTPS enforced and strict security headers on every page.
26 of 26
pages live and returning a clean response when we measured the site
0.3 s
or less for the slowest page to start arriving when we measured the live site
Approved
by the client's compliance review before launch
(07) The Outcome
Steady. Clear. Found.
Westport Wealth Partners now has a website that explains what they do in plain language, speaks to each kind of client they serve, and is ready to be found. Next, we are continuing with monthly SEO and marketing to keep them growing.
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