--- title: "Senuri Acupuncture Case Study" description: "Senuri Acupuncture is an acupuncture practice in Chelsea, New York City. See the branding, website, and SEO Ambrose Marketing created for them." canonical: https://www.ambrosemarketing.com/portfolio/senuri-acupuncture publisher: "Ambrose Marketing" --- Our Beloved Client # Senuri Acupuncture Branding | Website | SEO | Edge Security Chelsea, New York City A brand and website as calm, considered, and *personal* as the care inside the studio. Client Senuri Acupuncture Location Chelsea, New York City Services Brand, Website, SEO, Edge Security Visit [senuriacupuncture.com](https://senuriacupuncture.com) (01) ## The Brief Senuri is an acupuncture practice in Chelsea, founded by Puja Patel, DAc, L.Ac, PA-C, who spent a decade working as a Physician Assistant before opening her own studio. Care at Senuri is clinical in its approach and built around each patient. Before launch, the practice had a single placeholder page inviting visitors to join a waitlist. Senuri needed a [healthcare](https://www.ambrosemarketing.com/healthcare-marketing-agency) brand with the warmth of the studio itself, and a website that could explain a thoughtful, modern kind of care in a city full of choices, with a clear path to booking. Studio photography by Sravya Balasa (02) ## Brand Identity The identity is built around a single fluid line mark, paired with a fine, open "senuri" wordmark that feels quiet and assured at every size, from the website header to the browser tab. The [visual identity](https://www.ambrosemarketing.com/brand-styling) pairs deep bordeaux with cream, warm sand, and a soft clay rose. Swarsh Daisy sets the headlines and its italic carries the brand's gentler moments, while Inter keeps treatments, packages, and details easy to read. Deep bordeaux #3A0B0F Bordeaux #490F15 Umber #3D2B1F Clay rose #C99080 Warm sand #E8D5B7 Cream #F5EFE4 (03) ## Digital Experience The [website](https://www.ambrosemarketing.com/website-design-development) opens on slow, drifting linen and one line: Senuri is an acupuncture practice in New York City. Arched photography, a treatments carousel, and a quiet bordeaux palette then guide visitors through the practice, its treatments and packages, the conditions it supports, and booking. All twenty-five pages share one design system, and every page reads as calmly on a phone as on a desktop, with booking one tap away in the header. Drag to explore the pages (04) ## Search and Content Twelve condition pages are written for the way people in [Manhattan](https://www.ambrosemarketing.com/marketing-agency-manhattan-new-york) search for care, each with its own structured data, alongside a twenty-question FAQ and a clinic profile on every page that search engines and AI assistants can read. Clean URLs, a complete sitemap, and fast static pages complete the [technical SEO](https://www.ambrosemarketing.com/seo-marketing-agency) foundation. - [01Hormonal health→](https://senuriacupuncture.com/conditions/hormonal-health/) - [02Fertility→](https://senuriacupuncture.com/conditions/fertility/) - [03Anxiety→](https://senuriacupuncture.com/conditions/anxiety/) - [04Sleep and fatigue→](https://senuriacupuncture.com/conditions/sleep/) - [05Digestive health→](https://senuriacupuncture.com/conditions/digestive-health/) - [06Skin health→](https://senuriacupuncture.com/conditions/skin-health/) - [07PCOS→](https://senuriacupuncture.com/conditions/pcos/) - [08Endometriosis→](https://senuriacupuncture.com/conditions/endometriosis/) - [09Perimenopause→](https://senuriacupuncture.com/conditions/perimenopause/) - [10Postpartum→](https://senuriacupuncture.com/conditions/postpartum/) - [11Pain and recovery→](https://senuriacupuncture.com/conditions/pain-recovery/) - [12General wellbeing→](https://senuriacupuncture.com/conditions/general-wellbeing/) (05) ## Speed and Security Before launch, Senuri was a single WordPress page on shared hosting. We rebuilt the site as fast static pages on Cloudflare, served from the network edge close to each visitor. Edge protection was in place before the new site went live. Automated scrapers and fake browser traffic are turned away before they reach the site, while patients pass straight through to booking. 25 pages built from a single waitlist page, each with its own search title 25 of 25 pages ready in under a third of a second when we measured the live site Day *one* edge protection enforcing before the new site launched, with automated traffic stopped at the door (06) The Outcome Calm. Clinical. *Ritual.* Senuri now has a brand, a fast and protected website, and a search foundation that work together, with a clear path from the first visit to a booked appointment. Your brand, next ## Ready for a brand and website that work together? ## Make My Beach Day