---
title: "Rooted Athlete Case Study"
description: "Beautiful Luxury Branding for an Athletic CBD Brand. Full branding, logo, and web design portfolio. Bring your yoga studio to life with luxury branding and web design."
canonical: https://www.ambrosemarketing.com/portfolio/rooted-athlete
publisher: "Ambrose Marketing"
---

Our Beloved Client

# Rooted Athlete

Brand Identity | Website Design | SEO Case Study

Founder Jack Schram needed to establish more credibility in his industry. As a performance and professional Red Bull Athlete the Rooted Athlete brand’s goal was to garner attention and be the go-to CBD for all high-level athletes.

Client

Rooted Athlete

Services

Brand Identity, Website Design, SEO

(01)

## The Brief

A Performance-Driven CBD Brand Built for Elite Athletes

We created a sleek and refined brand identity, including a Custom WordPress site that is user-friendly and easy to use. Post-launch, Rooted Athlete has now been picked up through many different high-end gyms in New York City.

When Jack Schram, Red Bull athlete and founder of Rooted Athlete, came to Ambrose Marketing, his goal was clear: build a brand that could compete at the highest level: trusted, elevated, and rooted in real performance. As a pro athlete entering the wellness space, Jack needed a digital and visual identity that would establish credibility in the CBD industry while attracting a discerning, high-performing audience.

The mission behind Rooted Athlete was to create the go-to CBD product line for professional and competitive athletes, and the branding had to reflect that: sleek, modern, and built to stand out in a saturated market.

(02)

## What We Built

We delivered:

- 01 A refined, performance-first [brand](https://www.ambrosemarketing.com/brand-styling) identity grounded in simplicity, strength, and science-backed wellness
- 02 Custom WordPress [website design and development](https://www.ambrosemarketing.com/website-design-development) optimized for e-commerce, mobile performance, and educational content
- 03 User-focused navigation with strong product storytelling, benefits breakdowns, and clear pathways to purchase
- 04 Strategic design language that resonates with athletes, trainers, and wellness professionals alike
- 05 [SEO](https://www.ambrosemarketing.com/seo-marketing-agency) optimization for keywords like “CBD for athletes,” “performance CBD,” and “NYC wellness brand”

(03)

## The Work

Drag to explore the work

(04) The Outcome

Brand Identity. Website Design. *SEO.*

Since launch, Rooted Athlete has been picked up by top-tier gyms across New York City, quickly becoming a trusted product among elite training circles and sports communities.

Your brand, next

## Ready for a brand and website that work together?

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