---
title: "Maggie Valley Collective Candle Line Case Study"
description: "Brand Identity, Logo Design,  Shopify Website Design and Development for female founded candle line, Maggie Valley Collective."
canonical: https://www.ambrosemarketing.com/portfolio/maggie-valley-collective
publisher: "Ambrose Marketing"
---

Our Beloved Client

# Maggie Valley Collective

Brand Strategy | Brand Identity | Shopify Website | Social Media Case Study

Maggie Valley Collective is a female-founded candle company, which started out of her love for traveling and finding places that bring back memories. The brand identity was chosen to express the warmth and comfort we wanted Maggie Valley to exude. Included in her design package was a full brand strategy, brand identity, social media assets, and Shopify website design and development.

Client

Maggie Valley Collective

Services

Brand Strategy, Brand Identity, Shopify Website, Social Media

Visit

[maggievalleycollective.com](https://maggievalleycollective.com)

(01)

## The Brief

A Nostalgic, Travel-Inspired Candle Brand

Maggie Valley Collective is a female-founded candle brand inspired by travel, memory, and the warmth of home. Each scent tells a story, rooted in place, emotion, and personal experience. When the founder approached Ambrose Marketing, she wanted more than just a logo. She wanted a brand that felt like a love letter to all the places that shaped her.

Together, we set out to create a visual and digital identity that embodied comfort, storytelling, and soft luxury, one that would immediately resonate with customers who cherish both the ritual of scent and the nostalgia of travel.

(02)

## What We Built

Our collaboration included:

- 01 [Full brand strategy](https://www.ambrosemarketing.com/brand-styling) and positioning to anchor the business in its values and voice
- 02 Visual identity design with hand-selected typography, muted tones, and textural accents to convey warmth and quiet sophistication
- 03 Custom Shopify [website design and development](https://www.ambrosemarketing.com/website-design-development) to support both product storytelling and streamlined shopping
- 04 [Social media](https://www.ambrosemarketing.com/social-media-marketing) assets and direction to ensure the brand stayed cohesive across all customer touchpoints

(03)

## Brand Identity

(04)

## The Work

Drag to explore the work

(05) The Outcome

Brand Strategy. Brand Identity. *Shopify Website.*

From concept to customer journey, every detail was crafted to reflect the brand’s soul: soothing, evocative, and effortlessly personal.

Your brand, next

## Ready for a brand and website that work together?

## Café Remote

## Elizabeth Cole Jewelry